Fractional CPO · Product Leadership

Strategy that
builds.
Products that
scale.

Senior product leadership — without the full-time cost. From vision to velocity, embedded across your organization.

FRACTIONAL CPO STRATEGY GROWTH UX BUILD
Positioned between
Strategy Consulting
Big Three
Management
Consulting
We go beyond the slide deck — we stay to execute.
Experience Design
Design Thinking
/ Innovation
Firms
We design and build commercially — linked to your P&L.
Technical Build
Generalist
Software Dev
Shops
We bring product judgment, not just engineering capacity.
Growth / Pricing
Pricing &
Go-To-Market
Firms
We integrate pricing and growth into the product itself.
01

Recent
examples

$1B
New Product Revenue
4 new products launched targeting high-growth segments with $2M incremental investment.
25%
Engagement Increase
Personalized omni-channel experiences lifting web engagement and renewal rates within 12 months.
$2M
Operating Efficiency
Negotiated $5M in software & contractor agreements delivering sustained annual savings.
90
Days · 1.1M Clients
Platform migration achieving $1M in annual cost savings at enterprise scale.
02

What we
deliver

Product Strategy & Vision
Define the product direction that aligns your market opportunity, business model, and customer needs into a coherent, executable roadmap.
Roadmap OKRs North Star Pricing
Discovery & Research
Rigorous customer research, competitive intelligence, and market analysis that gives your team the conviction to act on the right problems.
User Interviews JTBD Competitive Intel
Go-to-Market Execution
Launch readiness, positioning, messaging, sales enablement, and the operational machinery to turn a product release into market momentum.
GTM Strategy Positioning Launch
Growth & PLG
Product-led growth strategy, activation and retention optimization, funnel instrumentation, and the experimentation cadence to sustain compounding growth.
PLG Activation Retention Experiments
Team & Org Design
Build or restructure product organizations — hiring profiles, capability frameworks, PM coaching, and cross-functional ways of working that scale.
Org Design PM Coaching Process
Digital Transformation
End-to-end platform modernization — from legacy system evaluation through architecture decisions, vendor selection, migration planning, and change management.
Platform Migration Modernization
03

The
approach

Size the
Problem
Before proposing solutions, we immerse in your data, your customers, and your organization. Exit surveys, NPS analysis, usage data, stakeholder interviews — we triangulate until the real problem is visible, not just the presenting symptom.
Validate &
Prioritize
We separate signal from noise. Client surveys, heuristic audits, competitive benchmarks, and technical debt assessments produce a ranked, evidence-backed problem set — and honest tradeoff analysis for every decision.
Build in
Parallel
Quick wins ship in weeks, not quarters. Strategic workstreams run concurrently. We structure the team, set the KPIs, and stay accountable to velocity — so momentum is never sacrificed to planning.
Measure &
Iterate
Every initiative has a clear before-state, hypothesis, and success metric. We build the instrumentation alongside the product — then use it relentlessly to direct what comes next.
Transfer &
Scale
We leave behind capability, not just deliverables. Playbooks, frameworks, trained teams, and documented processes that continue to compound after our engagement ends.
04

Jay Yerkie,
Principal

I'm a product executive with two decades building and scaling highly profitable digital products at the intersection of strategy, experience, and engineering. I've led organizations through platform modernizations, new product launches, and market expansions — owning P&L, teams, and outcomes at every stage.

My work is rooted in a simple conviction: the best product decisions come from going deep on customer reality, not from conference room assumptions. I've conducted thousands of customer interviews, run hundreds of experiments, and argued for the counterintuitive position enough times to have a track record on it.

As a fractional CPO, I bring the range of a senior product leader — strategy, research, design, engineering alignment, GTM, and analytics — to companies that need executive-level product horsepower without a full-time hire.

Managing Vice President — Demand Sensing & Product Strategy
Apr 2022 – Feb 2025
Gartner
Managing Vice President — Launches & Migrations
May 2018 – Apr 2022
Gartner
Managing Director — Product, Data Science & UX
Sep 2006 – May 2018
CEB / Gartner
MS · Computer-Supported Cooperative Work
University of Michigan, Ann Arbor
BA · Philosophy (Honors), Economics — Summa Cum Laude
Washington College
"

If it looks hard, it is hard. It's as true for interfaces as it is for organizational change. The cheat code is knowing how to shrink problems to make their solutions a fly-wheel to tackling the harder problems.

Core Capabilities
Complex Problem Solving
Product Strategy & Vision
P&L Ownership
Market & User Research
Pricing & Monetization
Digital Transformation
AI/ML Applications
Platform & CMS Strategy
Growth & Analytics
Scaled Operations
05

Meet our
(Agent) Team

Every engagement is backed by a continuously improving team of AI agents maintained and orchestrated by our deep, proven expertise to deliver outstanding results at incredible speeds for a fraction of the cost.

Strategy & Growth
  • Financial Analyst
  • Chief of Staff
  • Growth / PLG Strategist
  • Competitive Intelligence
  • Go-to-Market Expert
  • Investor Relations
Research & Design
  • Product Designer
  • UX Designer
  • Visual Designer
  • Information Architect
  • Usability Researcher
  • UI Designer
Product Management
  • B2B Product Manager
  • B2C Product Manager
  • Technical PM
  • Platform PM
  • AI/ML PM
  • Data PM
Data & Technical
  • CTO Advisor
  • Solution Architect
  • Full Stack Developer
  • Data & Analytics Lead
  • Database Designer
  • CI/CD Engineer

Let's work together

Ready to move faster on what matters?

Whether you need a strategic product partner, a team to accelerate delivery, or a fresh lens on where your product is stuck — let's find out if we're the right fit.

Schedule 30 minutes Send an email